Jeakins have a well-presented fleet of modern coaches and the team take great pride in the presentation of their fine fleet – this is where the idea for the campaign came from.
What better way to keep your fleet sparkling than with the “Gently Sparkling” range from Hildon?
To make the April Fools seem more realistic and genuine we ensured press releases were posted on both websites (read Hildon’s press release and Jeakins press release) and cross posted content on their social media accounts.
The imagery used for the campaign mostly comprised of an edited Hildon bottle shot – showing two fictional labels for the new coach cleaning range. The label design on this mocked up photo closely matches the current Hildon branding to increase the realness of the campaign.
The two new products are:
- “Delightfully Clean“ – a spin-off of Hildon’s genuine “Delightfully Still” range
- “Gently Sparkle“ – a spin-off of Hildon’s “Gently Sparkling” products